PWA vs Native App: What to Choose in 2025?

The choice between a progressive web app (PWA) and a native app is a significant one for businesses looking to deliver an optimal user experience. With technological advancements and changing consumer expectations in 2025, it's essential to understand the pros and cons of each option. This article will guide you through making the best choice.

What is a PWA?

A progressive web app (PWA) is a web application that combines the features of a website and a mobile app. It runs on a browser but offers an experience close to that of a native app.

Key Features

• Accessible via a browser
• Installs on the home screen
• Works offline
• Push notifications
• Fast loading times

What is a native app?

A native mobile app is developed specifically for an operating system (iOS or Android) using native languages ​​(Swift, Kotlin, Java).

Key Features

• Full access to phone features
• Optimized user experience
• Better performance
• Available on the App Store and Google Play
• Comparison between PWA and native app

Performance

• Native app: Excellent performance because it was developed specifically for the OS.
• PWA: Less efficient than the native app, but optimized with caching and modern technologies.

User experience

• Native app: smooth and intuitive interface.
• PWA: Similar to the native experience but sometimes limited in fluidity.

Accessibility and installation

• Native app: Download via a store.
• PWA: accessible via a web link, quick installation without going through a store.

Offline features

• Native app: full offline features.
• PWA: Works offline thanks to the service worker, but with limitations.

Development cost

• Native app: more expensive because it requires two separate developments (iOS and Android).
• PWA: Less expensive because a single development for all platforms.

When to choose a PWA?

• If you want rapid and cost-effective development.
• If you're targeting a wide audience without installation constraints.
• If your app doesn't require complex features like access to the phone's advanced sensors.

When should you choose a native app?

• If your project requires optimal performance.
• If you need full access to the phone's features.
• If your app is aimed at intensive use with an excellent user experience.

Trends and developments in 2025

PWA improvements

• Better support for native features.
• Improved integration with stores (e.g., the Google Play Store already offers PWAs).

Native apps and innovation

• Better use of AI and augmented reality.
• Ultra-personalised user experience thanks to machine learning.

The choice between a PWA and a native app depends on the specific needs of your project. A PWA is ideal for rapid access and a limited budget, while a native app offers an unparalleled user experience and optimal performance. In 2025, PWAs will continue to evolve, but native apps will remain essential for projects requiring advanced features.

FAQ

1. Can a PWA completely replace a native app?

No. Although they offer a powerful alternative, PWAs remain limited in terms of access to advanced native features.

2. Can a PWA be published on the App Store or Google Play?

Yes, some platforms allow PWAs to be integrated into stores, particularly Google Play.

3. Does a PWA consume fewer resources than a native app?

Yes, because it doesn't require a full installation and works primarily through the browser.

4. What is the best option for e-commerce?

A PWA is often preferred for e-commerce because it allows quick access without installation.

5. Is a native app more secure than a PWA?

Yes, in general, a native app offers more control over data security.